Baggage in the middle of urban drama
The international luggage brand, the new Samsonite showroom in Amsterdam by the i29 interior architect is an intriguing take on the brand’s spatial identity …
Space is a new, recognizable and consistent urban reflection, the natural habitat of a suitcase or bag. Instantly inspiring and attracting diverse social groups and customer ages, the use of ancient symbols intuitively refers to travel and movement. Dynamic spaces resonate with young and fashionable to mature and classical, because effective universal brand communication is ingrained in global collective memory. Baggage in the middle of urban drama
Bold color schemes and black and white graphics communicate strongly, adding the essence of drama and intrigue, though not following a single style. Monochrome also offers a suitable base for any color or material of the products on display.
Angled graphical patterns and objects placed across the diagonal offer a strong sense of direction, as they maintain a dramatic language. Light rails, central floor units and perimeter units, all in a diagonal layout make the room look rotating and offer a touch to the eye. Customers can experience walking through explosive crossings, while multiple viewpoints and contrasting visuals provide surprise and excitement. Customers can explore Samsonite’s premium product line from Polypropylene luggage along an attractive curved wall, featuring multiple facets, when viewed from a variety of positions. Alternatively, one can walk through a series of open and closed display units, offering a dynamic view. Each structure represents the Samsonite sub-brand, each with its own presentation, but is part of the whole.
In addition, customers can discuss and negotiate in a sleek glass conference room, with minimal and elegant furniture that fits the store’s design philosophy. Baggage in the middle of urban drama
With a natural urban habitat for suitcases, bags and travel products, and a truly unique experience for customers